Mobiles are increasingly important for the future of publishing. Syon MD Graeme Gourlay reports
Two interesting points come out of a recent survey into shopping trends in fashion carried out by Fits.me in the UK published this week. First web purchases on mobiles account for 30 per cent of transactions, but only 15 per cent of consumers, indicating that mobile shoppers while relatively small in number are disproportionately active. And the most active age group of mobile shoppers is, by a long way, 35-44 year olds.
In magazines – web and app platforms – we are also seeing dramatic growth in mobile access. Obviously with a far heavier bias on apps towards mobile (for DIVE, for example, the numbers are far more than the reverse of the fashionistas shopping patterns – 85 per cent on mobiles and 15 per cent desk top). And web access on mobiles is also growing at a staggering rate across all our titles.
It is estimated that 75 per cent of the UK population is going to have access to a smart phone or tablet within five years. Mobile is going to continue to boom and that age profile will spread and let’s hope that their level of engagement and activity remains as high as it currently is on this platform.
Tags:digital publishing, Mobiles, Web shopping
